The independent UK guide to gonks

The cosy UK guide to gonks, for Christmas and every season

Everything you need to know about gonks, from Scandinavian folklore and 1960s toys to choosing Christmas, Halloween and Easter gonks, buying safely for children and finding them in UK shops.

Illustration of three cosy gonks in red, sage and mustard hats with a pumpkin and an Easter egg
  • Gonks for every season
  • Honest UK buying advice
  • Toy safety explained for parents
  • Folklore and facts kept separate

What is a gonk?

A gonk is a small, usually soft figure with a long pointed hat pulled right down over its eyes, a round nose peeping out, and a big bushy beard. Gonks are a favourite Christmas decoration in the UK, and now come dressed for every season.

Their look comes from the tomte and nisse of Scandinavian folklore: small, bearded spirits said to guard the farm and household, and to expect a bowl of buttery porridge on Christmas Eve.

The name is pure British. "Gonk" was a furry 1960s novelty toy, and the word was borrowed for Scandinavian-style figures when they swept UK shops around Christmas 2020.

Read the full introduction

Gonks for every season

Gonks are no longer just for Christmas. These are the seasonal ranges you'll find in UK shops through the year.

Illustration of a Christmas gonk in a red hat

Christmas gonks

The classic: red, white, grey and tartan gonks for the tree, the mantelpiece and under the presents.

Illustration of a Halloween gonk in a witch hat

Halloween gonks

Witch hats, pumpkins and ghosts, plus autumn gonks in mustard and rust that last until Christmas.

Illustration of an Easter gonk with bunny ears

Easter gonks

Pastel hats, bunny ears and painted eggs: a chocolate-free Easter treat.

Illustration of a Valentine's gonk holding a heart

Valentine's gonks

Pink and red gonks holding hearts, often sold in pairs for couples.

Illustration of a sage green gonk with a sun and an autumn leaf

All-year gonks

Neutral and sage gonks that stay out all year, with seasonal friends added as the months go by.

Illustration of a gonk with a wrapped present

Gonks for occasions

Birthday, wedding, new baby and new home gonks, many personalised by UK makers.

See a year of gonks

A short history of gonks

Two very different stories that came together in British shops. We're clear about which parts are folklore.

  1. Folk tradition

    The farm spirit

    Scandinavian tales tell of the tomte or nisse, a small bearded guardian of the farm who expects porridge at Christmas.

  2. 1881

    A Christmas figure

    Viktor Rydberg's poem Tomten appears with an illustration by Jenny Nyström, whose cards popularised the friendly Christmas tomte.

  3. 1960s

    The first gonks

    London inventor Robert Benson's furry, googly-eyed gonk toys become a craze. Ringo Starr owned one.

  4. 2020

    The gonk boom

    Scandinavian-style Christmas figures take the gonk name, and become one of the UK's best-selling decorations.

  5. Today

    Gonks all year

    Valentine's, Easter, Halloween and autumn gonks fill the shops through the year.

Read the full history

How to choose the right gonk

Five quick checks before you buy, whether it's a stocking filler or a giant gonk for the hallway.

Compare where to buy
  1. 1

    Pick the spot

    Measure the shelf or space first. Listed heights usually include the hat.

  2. 2

    Choose a style

    Sitting, standing, dangly legs, hanging, light-up or giant.

  3. 3

    Match a colour scheme

    Traditional red, Scandi neutrals, tartan, pastels or seasonal colours.

  4. 4

    Check toy or decoration

    For a child, look for a toy with a UKCA or CE mark.

  5. 5

    Buy early

    Seasonal gonks arrive weeks ahead and popular designs sell out.

Hand-picked gonks

Gonks we like from UK shops, Etsy makers, eBay and Amazon, for every season and budget.

Browse the shop

As an Amazon Associate we earn from qualifying purchases. Some other links on this site are affiliate links too; it never changes the price you pay.

Buying a gonk for a child? Check the label first

Many gonks are decorations, not toys, and can contain sand filling, small parts or wire. Our parent's guide explains how to choose a gonk that's safe to cuddle, and which recalls to check.

Are gonks safe for children?

From the journal

All articles

Buying ·

When Do Gonks Go on Sale? A UK Gonk Calendar

Seasonal gonks arrive earlier than you might think, and the best ones sell out. Here is a month-by-month guide to when each range usually reaches UK shops.

Families ·

A Gonk Hide-and-Seek Game for December

Looking for a December tradition that takes two minutes a day? Hide a gonk somewhere new each morning and let the children find it. Here is how to play.

Families ·

Choosing a First Gonk for a Baby or Toddler

A first gonk is a sweet present for a little one, but many gonks are decorations, not toys. Here is a simple checklist for choosing one that is safe to cuddle.

Gonk questions, answered

What is a gonk?

A gonk is a small, usually soft figure with a long pointed hat pulled down over its eyes, a round nose and a big beard. The look comes from the tomte and nisse of Scandinavian folklore, while the name comes from a furry 1960s British toy. Read more.

Are gonks safe for children?

Only if they are sold as toys. Many gonks are labelled "decoration only, not a toy" and can contain sand filling, small parts or wire. For a child, choose a soft toy gonk with a UKCA or CE mark and a suitable age rating. Our full safety guide.

Where can I buy gonks in the UK?

Garden centres, homeware chains, supermarkets, discount shops and charity shop websites all sell gonks in season. Etsy is best for handmade gonks, eBay for sold-out and vintage ones, and Amazon for choice all year. Compare them here.

Are gonks just for Christmas?

No. Christmas gonks are the best known, but there are now gonks for Valentine's Day, St Patrick's Day, Mother's Day, Easter, summer, autumn and Halloween, plus birthdays and weddings. See a year of gonks.

What is the difference between a gonk and a gnome?

A gonk hides its eyes under a long hat and is usually soft, while a garden gnome has a visible face and is usually ceramic or resin. Gonks are based on the Scandinavian tomte and nisse. Gonk vs gnome explained.

When do Christmas gonks go on sale?

Garden centres and homeware shops usually start selling Christmas gonks in early autumn, often from September, with supermarkets following in October and November. Popular designs can sell out before December. See our gonk calendar.

More questions and answers

Seasonal gonk news, a few times a year

New ranges, buying calendars and safety alerts before each season. No spam, unsubscribe any time.